Myrtle Beach Luxury Home is a boutique real estate experience serving buyers and sellers across Myrtle Beach and the surrounding areas.
The head agent, Rick Sarver, has years of real estate and business-owner experience and has lived in the Myrtle Beach area for over 15 years.
Every client works directly with Rick from first showing through closing.
When Grand Strand luxury buyers start narrowing their search, one of the most consequential decisions they face rarely gets the attention it deserves: oceanfront versus Intracoastal Waterway. Both deliver water views and a coastal lifestyle. The price points, insurance costs, maintenance demands, rental dynamics, and long-term value trajectories are fundamentally different. Understanding those differences before your first showing will shape every offer you make.
Rick and DeAnn Sarver have called Myrtle Beach home since 2010. They built a business here, planted a church here, and raised a family here. When Rick represents you, you're working with someone who knows this market the way only a long-term resident can — the neighborhoods, the HOAs, the flood zones, and the people.
From oceanfront estates on the Golden Mile to gated communities in Grande Dunes and Cypress River Plantation, Rick knows the Grand Strand's luxury segment inside and out. He's tracked this market through growth cycles, inventory shifts, and post-storm re-sales. That depth means smarter pricing, sharper negotiation, and no guesswork when it's time to move.
Rick returns calls. He listens before he talks. And he'll tell you the truth about a property — even when it's not what you want to hear. No assistants, no coordinators, no handoffs. Every client gets Rick directly, from first showing to closing day.
Oceanfront single-family homes on the Grand Strand regularly exceed $1.5 million, with Golden Mile and Briarcliffe Acres estates extending well above $3 million for direct beach frontage. Intracoastal Waterway-front properties — Grande Dunes Marina Village, Cypress River Plantation, Tidewater Plantation — deliver comparable living space, private dock access, and waterway views at price points typically 40 to 60 percent below oceanfront equivalents. That gap represents real capital that can be deployed into the property itself, into a marina slip, or into a broader portfolio.
Insurance is where the cost differential compounds. Oceanfront properties on the Grand Strand carry combined wind, hail, and flood insurance premiums that routinely run $5,000 to $15,000 annually, with properties in high-risk flood zones pushing above that range after SC DHEC setback and elevation certificate requirements are factored in. Intracoastal properties carry meaningfully lower premiums — still above inland rates given waterway adjacency and flood zone considerations, but without the full coastal wind exposure that drives oceanfront insurance to its highest tiers.
Oceanfront ownership on the Grand Strand is defined by immediacy — the beach is steps from your door, sunrise views are unobstructed, and rental demand from 14 million annual visitors to Myrtle Beach is consistent and deep. Oceanfront condos on the Grand Strand typically generate 6 to 8 percent annual returns from short-term rentals, with premium properties reaching 10 percent or higher. The tradeoff is maintenance: salt air accelerates corrosion on every exterior surface, HVAC system, roofing, and hardware. Properties not actively maintained to coastal standards depreciate faster than their interiors suggest.
Intracoastal living delivers a fundamentally different daily rhythm. The waterway is calmer, quieter, and inherently more residential in character. Private dock access — a standard feature of waterway-front lots in Cypress River Plantation, Grande Dunes Marina Village, and select communities in Murrells Inlet — gives owners boat and kayak access without the exposure challenges of direct ocean frontage. Communities along the ICW in the Grande Dunes corridor have shown 3.7 percent year-over-year appreciation in the luxury segment, with waterfront homes selling fastest among all property types in the community.
Both property types hold value well on the Grand Strand, but for different reasons and with different risk profiles. Oceanfront supply is fixed — no new beachfront land is being created, and SC DHEC critical area setback rules restrict new construction on existing oceanfront lots. That scarcity supports long-term pricing floors. However, older oceanfront buildings face value pressure when major capital expenditures arise, and rising insurance costs have compressed net returns in some segments of the condo market.
Intracoastal properties benefit from growing demand from permanent relocating residents — buyers from the Northeast, Midwest, and Mid-Atlantic who are choosing the Grand Strand as a primary residence and prioritizing boating access and residential community character over tourism-driven rental yields. That buyer pool is expanding, which supports Intracoastal appreciation independent of vacation demand cycles.
The right answer between oceanfront and Intracoastal depends entirely on how you plan to use the property, what your insurance budget looks like, and whether rental income or long-term appreciation is the primary goal. Rick Sarver at Myrtle Beach Luxury Home has represented clients across both property types since 2010 and can walk you through the specific carrying costs, community dynamics, and resale positioning of each option before you commit to a search direction. Contact Rick directly to start the conversation.