Myrtle Beach Luxury Home is a boutique real estate experience serving buyers and sellers across Myrtle Beach and the surrounding areas.
The head agent, Rick Sarver, has years of real estate and business-owner experience and has lived in the Myrtle Beach area for over 15 years.
Every client works directly with Rick from first showing through closing.
Surfside Beach is a two-mile oceanfront town incorporated in 1964, located immediately south of Myrtle Beach in Horry County with a year-round population of approximately 4,200 residents. Known as "The Family Beach," Surfside Beach has deliberately maintained its small-town character through strict building height caps and zoning controls that have kept the skyline low while neighboring communities built upward. The median household income is approximately $69,375, and single-family home prices range from the mid-$300,000s for inland properties to over $1 million for direct oceanfront estates on Ocean Boulevard. In ocean-adjacent corridors, the median detached single-family home price has climbed to approximately $825,000 with 6.2% appreciation heading into 2026. Rick Sarver represents buyers and sellers across Surfside Beach's oceanfront corridors and residential neighborhoods, with direct knowledge of the town's short-term rental regulations, flood zone designations, and SC DHEC coastal setback requirements.
Surfside Beach enforces its own short-term rental regulations independently of Horry County — a distinction that surprises buyers who assume county-level rules apply uniformly. Rental permit status, zone-specific restrictions, and HOA deed provisions must all be verified before any purchase with investment intent. Rick confirms all three before clients go under contract.
Rick and DeAnn Sarver have called Myrtle Beach home since 2010. They built a business here, planted a church here, and raised a family here. When Rick represents you, you're working with someone who knows this market the way only a long-term resident can — the neighborhoods, the HOAs, the flood zones, and the people.
From oceanfront estates on the Golden Mile to gated communities in Grande Dunes and Cypress River Plantation, Rick knows the Grand Strand's luxury segment inside and out. He's tracked this market through growth cycles, inventory shifts, and post-storm re-sales. That depth means smarter pricing, sharper negotiation, and no guesswork when it's time to move.
Rick returns calls. He listens before he talks. And he'll tell you the truth about a property — even when it's not what you want to hear. No assistants, no coordinators, no handoffs. Every client gets Rick directly, from first showing to closing day.

Surfside Beach packs its identity into two square miles in a way few coastal towns manage. The town maintains 36 public beach access points — effectively a walkway at every block along its two-mile coastline — and 12 beach-area parking lots. Golf cart culture is embedded in daily life, with year-round operation permitted for carts with working lights. The 814-foot Surfside Beach Pier anchors the town center alongside Fuller Park, All Children's Park, and the Sunday Serenade Concert Series at Passive Park — giving Surfside a residential permanence that high-volume tourist destinations rarely achieve.
In real estate terms, this translates to sustained demand from retirees, second-home buyers, and family relocation buyers who specifically chose Surfside over Myrtle Beach for its pace, scale, and restraint. Oceanfront and beachwalk corridor properties have appreciated 7% to 9% year-over-year, driven by buyers seeking income-producing beach assets without the tower-condo model that dominates central Myrtle Beach.

Ocean Boulevard and the first few rows east of Highway 17 Business represent Surfside Beach's most valuable real estate. Raised stilt homes on concrete or wooden pilings define the architectural character — built to handle storm surge, with ground levels used for parking, outdoor showers, and storage. Properties range from classic 1970s three-bedroom cottages to newly constructed eight-bedroom luxury builds with private elevators and pools, the latter frequently listed above $1 million. Price per square foot in oceanfront corridors averages approximately $540, compared to roughly $322 town-wide.
Lakewood Terrace has emerged as one of the most desirable mid-block addresses in Surfside Beach, mixing older homes with newer custom builds just blocks from the ocean. Buyers trade direct ocean views for larger lots and established landscaping — typically $400,000 to $700,000 for single-family homes — while remaining within a five-minute golf cart ride of the pier and beach access points.
Garden City Beach, immediately south of Surfside, extends the same low-rise, golf-cart-friendly coastal character with its own pier and a residential feel. Properties here frequently offer ocean views and beach proximity at price points slightly below Surfside's oceanfront tier, making it a consistent option for buyers in the $500,000 to $900,000 range who prioritize a quieter environment over pier-district proximity.
Oceanside Village is a gated community offering both residential homes and vacation properties with direct beach access south of the main Surfside corridor. Resort-style amenities and investment-friendly rental rules make it one of the more active income-producing community options in this market.


Rick verifies town-level STR permit requirements and zone-specific rental restrictions, checks SC DHEC setback designations on oceanfront and first-row properties, reviews elevation certificates to project flood insurance exposure — significant given that 64% of Surfside Beach properties carry severe flood risk over the next 30 years — confirms HOA rental rules where applicable, and reviews building permit history for unpermitted additions or storm repair work before clients go under contract.